NPR ran a story on All Things Considered earlier this week about Bodymetrics, a new entry into the body scanning market in the UK.
Bodymetrics installs those gleaming white pods in dressing rooms. They're equipped with lasers or special cameras. The pods create detailed digital 3-D models of your body. The company has plans to put a pod in the U.S. this month. Right now there's one in Selfridges, a department store in London.
Pretty cool, although, here in the U.S. there's already a company doing this, and it's probably open in a location near you right now: Me-Ality. And unlike Bodymetrics scanners, you don't have to take off your clothes to get scanned (which is a plus when your scanner is prominently displayed in a mall):
Visit a Me-Ality Size Matching Station where you’ll register some basic demographic information. Then step, fully clothed, into the Size Matching Station and stand still for about 10 seconds while the scanning wand rotates around you. Your exact body measurements are captured and then matched to the sizing specifications of apparel brands in our database.
The one thing that I did find interesting about Bodymetics is the technology they're using:
The same cameras Bodymetrics uses in its high-tech scanning pod are also built into the Kinect — Microsoft's hands-free video game controller. These sensors are already in more than 20 million homes worldwide.
So maybe in the not too distant future you could try your clothes on at home before you even get to the mall?