I think this is a great suggestion! As Recruiters, we know how we search/find our prospective candidates. I always try to make sure that the words from the job description are somehow, somewhere listed in my resume. When in doubt, google "Sample Resume For..." to get some ideas of what keywords to use.
Excellent tip. Always be prepared to take the time to tailor your resume to the job you are applying for. One can not possibly put every duty and responsibility you ever had in your current or previous position on your resume/application...well you could but your resume would end up terribly wordy, long and a hiring manager is not likely to read through it. Pay attention to the ACTUAL JOB responsibilities in the job description. If the job description seems heavily focused on merchandising, edit your resume to highlight the experience you have in this specific area. If the job description is focusing on sales, do not just put that you have sales experience, give specific examples such as: ranked number one in store of twenty sales associates/ received recognition for highest multiple items in a sale. You get the point. If you are reading a job description and saying out loud, "yes, this is me, this is MY job!" make sure your resume is shouting that as well, never expect a hiring manager or recruiter to read between the lines. Yes, it takes a little more time but I guarantee results.
http://www.onetonline.org/ is a wonderful resource for job seekers to find industry specific keywords or phrases to add to their resume. The Onet website groups jobs that require similar duties and gives a summary for each. Candidates can choose words from these descriptions to add to their resume or use them to gain a better understanding of how to expresses their relatable skills.